Last Updated: January 07, 20261. Introduction

Welcome to Smart Kids.co.za (the “Website”). We are committed to protecting your privacy and ensuring that your personal information is handled in a safe and responsible manner. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Website.

This Policy is compliant with the Protection of Personal Information Act, 2013 (POPIA) in South Africa. By using the Website, you consent to the data practices described in this Policy.

We reserve the right to update this Privacy Policy at any time. Any changes will be posted on this page with an updated “Last Updated” date. We encourage you to review this Policy periodically.2. Definitions

• Personal Information: Information relating to an identifiable, living, natural person, and where applicable, an identifiable, existing juristic person, as defined in POPIA.
• We/Us/Our: The operator of Smart Kids.co.za [insert company name, registration number, and address if applicable, e.g., “SMART KIDS (Pty) Ltd, Registration No. XXXXX, located at [Address], South Africa”].
• You/Your: The user of the Website.

3. Information We CollectWe may collect the following types of information:a. Automatically Collected InformationWhen you visit the Website, we may automatically collect certain information about your device and usage, including:

• IP address
• Browser type and version
• Operating system
• Referring website
• Pages viewed and time spent on the Website
• Log data and device identifiers

This is typically collected through cookies, server logs, and similar technologies (see Section 8 on Cookies).b. Information You Provide VoluntarilyWe may collect Personal Information you provide directly, such as:

• Name
• Email address
• Phone number
• Any other information you submit via contact forms, inquiries, or subscriptions (e.g., newsletter sign-ups)

We only collect Personal Information that is necessary for the purposes outlined in this Policy.4. How We Use Your Information

We process Personal Information lawfully, minimally, and for specific purposes, in line with POPIA. Your information may be used to:

• Provide and improve the Website’s functionality and user experience
• Respond to your inquiries or requests
• Send administrative information, updates, or newsletters (if you have consented)
• Analyze Website usage and performance
• Detect, prevent, and address technical issues or security risks
• Comply with legal obligations

5. Legal Basis for Processing

We process Personal Information based on one or more of the following grounds under POPIA:

• Your consent
• Performance of a contract
• Legitimate interests (e.g., improving the Website)
• Compliance with legal obligations

6. Sharing and Disclosure of Information

We do not sell your Personal Information. We may share it with:

• Service providers (e.g., hosting providers, analytics tools) who are contractually bound to protect your information
• Third parties if required by law, court order, or to protect our rights
• In the event of a business transfer (e.g., merger or acquisition)

We ensure that any third parties comply with POPIA requirements.7. International Data Transfers

If Personal Information is transferred outside South Africa, we will ensure appropriate safeguards are in place, as required by POPIA (e.g., binding corporate rules or adequacy decisions).8. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your experience. Cookies help us understand how the Website is used and improve its performance.

You can manage cookie preferences through your browser settings. Note that disabling cookies may affect Website functionality.

For more details, refer to our separate Cookie Policy [if applicable, link here].9. Security of Your InformationWe implement reasonable technical and organizational measures to protect your Personal Information against unauthorized access, loss, or misuse. However, no system is 100% secure, and we cannot guarantee absolute security.10. Retention of Information We retain Personal Information only as long as necessary for the purposes set out in this Policy or as required by law.11. Your Rights Under POPIAAs a data subject, you have the right to:

• Access your Personal Information
• Request correction or deletion of inaccurate or outdated information
• Object to processing (on reasonable grounds)
• Withdraw consent (where processing is based on consent)
• Lodge a complaint with the Information Regulator

To exercise these rights, contact us using the details in Section 13.12. Links to Third-Party Websites

The Website may contain links to third-party sites. We are not responsible for their privacy practices. We recommend reviewing their privacy policies.13. Contact Us / Information Officer

If you have questions about this Privacy Policy, wish to exercise your rights, or report a concern, please contact our Information Officer:

• Email: samantha@smartkidssa.co.za
• Phone: 082 497 6170
• Postal Address: 26 13th Street, Pageview,
  Johannesburg, 2092
• For complaints, you may also contact the Information Regulator:
  Website: https://inforegulator.org.za
  Email: POPIAcomplaints@inforegulator.org.zaThank you for trusting us with your information.