Shaping Young Minds. Building South Africa’s Future.
Established in 2003
As a primary supplier of Early Childhood Development resources to the South African Department of Education, Smart Kids plays a vital role in strengthening early learning outcomes across communities, schools, and ECD centres nationwide.
Our solutions align with the Curriculum and Assessment Policy Statement (CAPS), ensuring that educators and learners are supported with resources that meet national curriculum standards while remaining engaging, inclusive, and developmentally appropriate.
Our approach is rooted in S.T.E.A.M-based learning—integrating Science, Technology, Engineering, Arts, and Mathematics into age-appropriate, play-based experiences that foster curiosity, creativity, and lifelong learning.
Excellence in Impact
We are driven by measurable outcomes—reducing illiteracy rates, closing educational gaps, and empowering children to excel. Every resource we create is crafted with precision, rigor, and a commitment to delivering unparalleled educational value.
Empowerment through Collaboration
We partner with schools, educators, parents, and communities to co-create an ecosystem where children thrive. By listening to and supporting our stakeholders, we ensure our solutions are relevant, adaptable, and transformative.
Holistic Development
We nurture the whole child—mind, heart, and hands. Our integrated approach combines intellectual growth (through videos and quizzes) with creative and sensory exploration (through tactile boxes), fostering well-rounded, confident learners ready to tackle the challenges of the future.
Sustainability and Responsibility
We are committed to creating a sustainable future by designing eco-conscious learning materials and fostering responsible digital citizenship. Our work reflects a dedication to the planet and the next generation, ensuring our impact is both meaningful and enduring.
Smart Kids
Smart Kids is an established South African company and a leader in Early Childhood Development (ECD) for over 23 years, having been founded in January 2003. We specialise in CAPS-compliant ECD toys, learning materials, and educational solutions designed to support children from birth through the foundation phase.
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26 13th Street, Pageview, Johannesburg, 2092